• This email address is being protected from spambots. You need JavaScript enabled to view it.





Modena, terra di sapori e di motori.

Taste and drive, along this countryside and then stop, taste again and drink lambrusco.

Ferrari car history: the mith of Maranello test drive experience 

A Symbol of wealth and luxury, synonymous with power, speed, style and beauty, Ferrari has always been the most famous Italian brand in the world.

With a history that has lasted for more than 70 years, Ferrari, in addition to being a well-known manufacturer of sports cars, is also involved since it’s inception in car racing and holds the record for Formula 1 World Championship (15 Drivers' and 16 Manufacturers’ Titles).
The origins of the brand, known all over the world thanks to the famous prancing horse which represents it, are closely linked to the biography of the founder of the car manufacturer, Enzo Ferrari.
Enzo Ferrari was born in Modena in 1898 and died at the age of 90. His contribution to the automotive sector has attracted so many awards: in 1960 the University of Bologna awarded him the title of "mechanical engineer", while in 1988 he was awarded an honorary degree in Physics.

Ferrari Museum entrance
Ferrai car test

In short, he was an Italian genius.
Enzo Ferrari's passion for car racing and the world of four wheels began in the early years of his life, and particularly at the age of 10, when he attended his first sports car race.
After the First World War, he first attempted been employed by FIAT (which rejected him) then followed by Alfa Romeo of Milan, where he obtained a place as a racing car driver in 1924.
Five years later he founded the famous Scuderia Ferrari in Modena, a racing team initially connected to Alfa Romeo and composed of a team of over 40 professional drivers, which is still the main division of racing department of Ferrari. 

He closes the team to become the head of the “racing” section of Alfa’s brand, but he left the Milan-based company in 1939.
In the same year, he decided to establish his own car company, called AAC (Auto Avio Costruzioni). In fact, he was initially not permitted to use the name Ferrari because of contractual clauses that linked his name to Alfa Romeo.
In 1943, the production was moved from Modena to Maranello, but the new site was bombed by Allies in 1944 and was subsequently rebuilt.
In 1947, at the end of the Second World War and when the contractual clauses which linked him to Alfa Romeo had overdue, Ferrari officially gave life to the Ferrari car brand, marked by the famous prancing horse, inherited from the one used by the Italian aviator Francesco Baracca during the First World War. 

Prancing horse of ferrari
Ferrari car

The first Ferrari to be designed and developed was the 125 S, which made its debut at the Piacenza Circuit on 11 May 1947, driven by Franco Cortese, the first official driver of Ferrari.
Subsequent years marked the definitive rise of the brand at world level: in the decade of 1950s, as far as car racing was concerned, there were series of successes which led the Scuderia Ferrari to become the most successful team ever in the history of Formula 1.
Thanks also to this: between 1950 and 1960 the sales of the car manufactured were more than tripled and at the end of the decade the whole world knew the name Ferrari.
An important year in the history of Ferrari was 1969: Enzo Ferrari signed an agreement with the Fiat group for the sale of 50% of his shares, in favor of that car company that as a young man had refused to offer him a job as a driver.

1980s, on the other hand, ended with the sad news of the death of entrepreneur Enzo Ferrari, who died in 1988 to be precise.
After his death, Luca Cordero di Montezemolo became president of the car manufacturing company, followed by Sergio Marchionne in 2014 and John Elkann on July 21, 2018.
In any case, another memorable decade for the car company was undoubtedly the one between 2000 and 2010, which gave great sporting satisfaction to fans of the brand, with series of victories by the Maranello team, most especially in F1: six Drivers' titles (five with Schumacher and one with Räikkönen) and seven Manufacturers' titles between 2000 and 2008. Moreover, in 2002 was inaugurated the first Ferrari Store in Maranello, followed by the opening of another 30 official outlets, both in Italy and abroad.

Ferrari factory Maranello
ferrari test in Maranello

The Ferrari brand of today, in addition to the development of new models and highly-performing cars with ever-increasing level of comfort and driveability, aims to consolidate its success in the European and American markets, and to expand its presence in emerging markets such as the Middle East, China, Japan and the Far East.
Ferrari is a jewel of technology born from the determination and passion of the great Enzo Ferrari, it is now a true cult for lovers of sport cars and luxury, a dream which is destined to remain so.

However, there is no reason to stop dreaming: this is why you should definitely visit the Ferrari Museum in Modena.
There are basically two museums dedicated to the car manufacturer, one in Modena (also called MEF, Museo Enzo Ferrari) and the other in Maranello, which are separated about twenty kilometers from one another and connected by a shuttle or our services.
Just an extraordinary weekend trip (or even only one day), that will leave your mouth wide open and amazed! Ferrari Store is just 500 meters from the Museum of Maranello and close to the coutry side of Maranello, balsamic wine cellar, cheese producer and all the food experiences you can have in Modena.

© 2019 enjoyflorence di S.A.M - Via Arno, 46 - 41042 Fiorano Modenese - VAT 03821550369 - REA MO - 420935  
Tel: +39 345 2586553 - mail: This email address is being protected from spambots. You need JavaScript enabled to view it.
Privacy | Cookie | Disclaimer - Website by enjoyflorence