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Lamborghini: the eternal rival of “the red", museum and factory in Bologna

Fast, nervous and wonderful, the only one that can compete with Ferrari.

Although the brand Lamborghini is currently owned by the German Audi, the car manufacturer which offers unique cars such as the Miura, the Espada, the Jalpa, the Urraco, the Diablo, the Murciélago, the Gallardo and the Aventador, has all Italian origins.

The history of "Lamborghini Automobili" began in 1963 in Sant'Agata Bolognese, halfway between Bologna and Modena, where the headquarters of the car manufacturer and the only production plant are still located even today.
The company owes its name to its founder Ferruccio Lamborghini, son of a farmer, who became richer by buying remnants of war and converting them into tractors during the post-war period at the Lamborghini Trattori plant, which he founded in 1947.

Having given life to other entrepreneurial activity (Lamborghini Calor and Lamborghini Oleodinamica), Ferruccio finally decided to devote himself to the production of luxury cars, with the aim of building a super sport car that could compete with Ferrari, a brand that was well-known for long throughout the world. 

According to several sources, the origin of Lamborghini cars would be closely linked to a dispute which actually happened between Enzo Ferrari and Ferruccio Lamborghini.

The latter, owner of a Ferrari 250 GT, was not fully satisfied with the transmission operation of the car and turned to the direct founder of Ferrari. Ferrari responded to these suggestions with a sentence that changed forever the destiny of the young entrepreneur Ferruccio Lamborghini, by saying: " What do you want to know about cars, you who drive tractors?". 

The first car developed by Lamborghini and his team of collaborators was the 350 GTV, presented at the Turin Motor Show in November 1963 (just 6 months after the company was founded!), but it was destined to remain only as a prototype. In 1964 made its debut the 350 GT and it earned immediate success. From that year the company’s reputation started to grow exponentially.

However, the year of the final turning point was 1966, when the extraordinary team of engineers and technicians working with Lamborghini produced the Miura, a car with a very high performance and the first model named after a breed of bulls.

From that point forward, all the cars produced by the brand were traditionally renamed with the name of a fighting bull breed, a Ferruccio Lamborghini’s suggestion. In fact, the Miura was followed by more and more amazing and avant-garde cars, such as the Islero, the Espada, the Jarama and so on.

Lamborghini also chooses the famous "Fighting bull" as the central image of its company logo: this symbol, probably derived from the zodiac sign of the esteemed entrepreneur, suggested that its "creatures" had to be as aggressive, brave, strong and fearsome like the animal that represented them.
1972 marked a new turning point for Sant'Agata Bolognese’s company: Ferruccio Lamborghini, driven primarily by the need to raise funds for his tractor factory which was in difficulty, suddenly abandoned the company and sold majority of shares to the Swiss entrepreneur Georges-Henri Rossetti.
The first economic difficulties which corresponded to the change of management, were accentuated by a series of factors which are external to the company, such as the oil crisis of 1973.

From this point on, the car manufacturer went through numerous changes of ownership: in 1987 Lamborghini Automobili became the property of the Chrysler Group, it was taken over by a group of Indonesian investors in 1994 and in 1995 was permanently absorbed by the Volkswagen group (which is the current owner of the brand).
Lamborghini is always innovative and able to guarantee its fans a driving experience that is full emotions. It remains a world number one Italian excellence, although joining Volkswagen group has rebirth and revive the famous automobile manufacturer.
If you are looking forward to retracing the history and the stages of the technological evolution of the brand that has made the dreams of millions of people throughout the world, and if you are looking for an opportunity to visit its production lines (to see how they actually build Lamborghini!), Lamborghini Museum is a must when you are in the Motor Valley.

Open every day of the year*, the museum is located in Argelato, just a few kilometers from Ferruccio Lamborghini’s hometown (Renazzo) and from the historical headquarters of Sant’Agata Bolognese, where cars with Bull symbol are still produced even today. 

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