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Maserati: the luxury and comfort in sport cars.

The elegance and comfortable italian luxury design cars: Maserati car. 

A Symbol of wealth and luxury, synonymous with power, speed, style and beauty, Ferrari has always been the most famous Italian brand in the world.

The glorious Italian tradition of producing luxury and competition cars dates back to 1914, when Enzo Ferrari was just 16 years old and Ferruccio Lamborghini had not yet been born.
In fact, 1914 was the year in which Alfieri Maserati (together with the brothers Ettore and Ernesto) founded the "Società Anonima Officine Alfieri Maserati", based in a small garage in Via de' Pepoli in Bologna.
Currently owned by the FIAT Chrysler group, the Maserati brand, which celebrated its 100th anniversary on 1st of December 2014, has long established itself for the design, performance, safety, and maneuverability of its cars, a mix of sportiness and elegance.

Maserati Modena

It is one of the most successful Italian car manufacturers in terms of tradition and sporting success, but its history, characterized by frequent crises and setbacks, was not that okay.
On the contrary, we could say that the Maserati brand has only found its stability in the last twenty years, after the acquisition by the FIAT group. The Maserati brothers' company, all lovers of mechanics and automobiles (except for Mario, a painter, who is not by chance the creator of the company’s logo), was initially created with the aim of collaborating in the creation of Isotta Fraschini’s cars.

Old Maserati car

Only in 1926, with the birth of the Tipo 26 (the first Maserati), the company of Alfieri and his brothers was transformed from a simple mechanical workshop that develops cars for other manufacturers into a company that designs, builts and sells its own cars.
The Tipo 26, in the same year of production, began with the victory at Targa Florio.
This was only the first out of an endless series of successes for Maserati, which in the following decades won two editions of the Indianapolis 500 and 9 victories in Formula One, not to mention its triumph in the 1957 F1 World Championship (with the driver Juan Manuel Fangio).

They continued to design racing cars and took the first place in a long series of car races (thanks also to the arrival of the skilled driver Tazio Nuvolari), but the costs for financing the races were very high, and in 1937 the business was sold to the wealthy industrialist Adolfo Orsi from Modena.
It was at this time that production was moved from Bologna to Modena, to be precise in Viale Ciro Menotti, where the factory is still located today, despite subsequent changes of ownership.
The thirty-year period that saw Maserati under the leadership of the Orsi family was a period of incredible success: it was during this period that the first 500 miles of Indianapolis were won and that legendary cars like the 3500 GT, the Sebring, the Mistral, the Quattroporte, and the Ghibli made their debut.
In 1968, the crisis return which led the Modenese family to sell the company to French Citroën. Although the collaboration with Citroën gave rise to a couple of models, such as the Citroën SM, the 1970s were also marked by a thousand difficulties, accentuated by the 1973 oil crisis.


Maserati collection in modena
Maserati Cars

Finally, the French company announced its intention to put Maserati into liquidation, but fortunately, the car manufacturing company was "saved" by the Argentinean entrepreneur Alejandro De Tomaso, who took it over and became its managing director.
In 1993, exactly twenty years later, FIAT acquired the company following the umpteenth economic crisis. In 1997, FIAT sold the company to Ferrari S.p.A., but the last change in the company, which was done in 2005, brought the management of the "Trident" (as the Maserati brand is called for its logo) back into the hands of FIAT.
Under the leadership of the Turin-based company, Maserati underwent a major corporate restructuring. Moreover, in recent years, the launch of new models (such as the Spider, the Coupé, the historic Quattroporte and the Gran Turismo) and the opening of the Grugliasco plant, just outside Turin, has led the company to shine again and to stand out among the major luxury cars manufacturers. 

The death of Alfieri Maserati in 1932 marked the beginning of the first setback for the family. At this point, the brothers Ettore, Ernesto and Bindo took over the reins of the company.They continued to design racing cars and took the first place in a long series of car races (thanks also to the arrival of the skilled driver Tazio Nuvolari), but the costs for financing the races were very high, and in 1937 the business was sold to the wealthy industrialist Adolfo Orsi from Modena.

It was at this time that production was moved from Bologna to Modena, to be precise in Viale Ciro Menotti, where the factory is still located today, despite subsequent changes of ownership. 

Motto Panini family
Panino hombre maserati

Since the acquisition by the FIAT group, Maserati's sales have multiplied at an exceptional rate and the brand has once again established itself on the US market.
In 1993, exactly twenty years later, FIAT acquired the company following the umpteenth economic crisis.
In 1997, FIAT sold the company to Ferrari S.p.A., but the last change in the company, which was done in 2005, brought the management of the "Trident" (as the Maserati brand is called for its logo) back into the hands of FIAT.
Under the leadership of the Turin-based company, Maserati underwent a major corporate restructuring.
Moreover, in recent years, the launch of new models (such as the Spyder, the Coupé, the historic Quattroporte and the Gran Turismo) and the opening of the Grugliasco plant, just outside Turin, has led the company to shine again and to stand out among the major luxury cars manufacturers. 

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